Thursday, January 04, 2007

Corinne Bailey Rae builds her name

On Grammy night, U.K. newcomer Corinne Bailey Rae hopes to waltz through the door her soulful pop colleague Norah Jones kicked open in 2003, when she won five awards including best new artist and album of the year.

Rae, whose self-titled debut was released internationally in February and in June Stateside, will compete on February 11 for best new artist, as well as for record and song of the year for the irresistible "Put Your Records On." Although the track stalled at No. 64 on Billboard's flagship Hot 100 singles chart, it was a hit at various radio formats.

The laid-back craftsmanship of Jones is a definite touchstone of Rae's sound, but the artist also dabbles in neo-soul and jazzy arrangements on her debut, which has sold a hefty 599,000 copies in the United States, according to Nielsen SoundScan. Sales have increased during six of the past seven weeks.

And like Jones, Rae has appealed to a wide range of consumers right out of the gate, a fact she attributes to a shift in listening tastes.

"I think music is going in two directions," she says. "People like a lot of popular music where songs don't mean much, but it's about hooks, production and little catchy things. Then there are people who also like listening to someone strumming a guitar and playing a song.

"I really admire both styles -- the Carole Kings of 'How does a song work?' and more like inventing a new style of production, like on (Snoop Dogg's) 'Drop It Like It's Hot.'

"I really tried to stay away from what's happening in contemporary music and just listened a lot to the music I love, like Marvin Gaye, Al Green and Stevie Wonder, and thought of that as a benchmark," she explains.

Rae, 27, was born in Leeds. She formed her first band in the '90s, a rock outfit, before enrolling in university in her hometown. While there, she worked in a jazz club and decided to move in a new direction herself, according to her label biography.

Rae has built her audience with extensive North American touring and numerous TV appearances, beginning with "The Tonight Show With Jay Leno" and "Good Morning America" in June and continuing through with mid-December performances on TNT's "Christmas in Washington" and CBS' "The Early Show."

And, in a booking that proves Rae's own idols are embracing her music, she was chosen to perform alongside Wonder at his December 16 House Full of Toys benefit in Los Angeles. Rae also recently taped an episode of "The Oprah Winfrey Show" with Mary J. Blige that will air January 16.

"I haven't had a chance to really think about (how) anyone could get to hear" the album, she says. "Once you've made it and it's out there, it works for you, but it has its own life and legs and you never know who's going to get to hear it. That's been the amazing thing."

Rae will return to the road in North America in late winter or early spring, according to her U.S. label Capitol, which is still weighing options for the next single from her album.

Billboard/Reuters-CNN

Find more Corinne Bailey Rae music at amazon.com
Jazz from Amazon.com
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