Wednesday, October 17, 2007

Apple Is Cutting Price of Some Online Songs

Apple is lowering the prices of songs it sells online without copy protection to 99 cents from $1.29, a company spokeswoman said Tuesday.

The reduction, which started appearing on songs Tuesday, puts the company’s iTunes store closer in line with its rivals. Amazon, which opened its online music store in September, sells tracks without anticopying software locks for 89 cents to 99 cents.

Separately, Apple announced that its next-generation operating system, the Mac OS X Leopard, would be available Oct. 26 for $129, and Apple’s online store was taking orders.

An Apple spokeswoman, Natalie Kerris, said the price cut at iTunes was not in response to competition. “It’s been very popular with our customers, and we’re now making it available at an even more affordable price,” Ms. Kerris said.

Apple began selling some songs in May without copy protection. The primary benefit of such music is that it can be played on any music player, not just Apple iPods. Apple also charges 99 cents for copy-protected tracks.

Leopard, the new operating system, was originally due in June, but Apple said in April that it needed to divert resources so it could introduce the iPhone on time.

AP-

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