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Friday, September 17, 2004

Diana Krall's Benefit Concert

The Multiple Myeloma Research Foundation is a non-profit organization founded by Verve artist Diana Krall and her sister Michelle Wigmore to honor their mother, Adella Krall, who passed away from incurable blood cancer earlier this year. The group reached out to KKSF/San Francisco, which promoted on the air a benefit concert held Sept. 11. KKSF also did ticket giveaways and featured it on the station's website and in its e-mail newsletter. KKSF PD Michael Erikson told R&R that the room where the concert was held at the Four Seasons Hotel was full and "the setting was spectacular." Erikson continues, "Diana did a very intimate performance with only her on piano and her bass player. She did not perform any songs from her latest album, but rather did a whole set of standards. The audience loved it." [radioandrecords.com]

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