Friday, December 26, 2008

WLVE/Miami Flips To Rhythmic AC

The coming of Christmas Day left radio with one less major-market Smooth Jazz outlet, as Clear Channel's WLVE (Love 94)/Miami returned from all-holiday programming at 10 a.m. with a new format: Rhythmic AC, as "93.9-FM MIA, Move to the Music." The station is launching commercial-free with core artists the Bee Gees, Madonna, Prince, Justin Timberlake, and Jennifer Lopez.

"If you can sing and dance to it, we'll probably play it," said Clear Channel/Miami President/Market Manager Brian Olson. "There is tremendous passion across South Florida for this format. We are thrilled to bring this exciting and upbeat programming to listeners."

WLVE's former Smooth Jazz programming will soon be available on 93.9's HD2 subchannel, Olson said.

In the past year, major-market flips away from Smooth Jazz have included Lincoln Financial's move of KJCD/Denver to Sports, Emmis' flip of WQCD/New York to Triple A as WRXP, and Citadel's decision to move WJZW/Washington to Oldies.

Note: I only leanred about this, this morning. Not good. Good news though. It frees up a button on the radio. Having said that, I won't know how to use that button, as there is less on the radio almost daily. I also believe XM/Sirius will go belly up. We'll be listening to internet radio and our iPods only in the future.

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